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I'm Alice – an Art Director who builds brand systems
and directs campaigns.

I love finding the reason a customer decides to buy and translating that to the work.

Design systems & brand identity
Campaign design & art direction
Photo & video direction
Creative strategy & briefs
Campaign shot for Reebok Nano X, featuring athletes performing a medicine ball workout outdoorsScreenshot of the Polycam YouTube channel homepage, showing branded video thumbnails and channel layoutCampaign shot for Reebok's holiday collection, featuring a model in a green crop top and black leggings against a festive mylar balloon backdropFootwear retail display for the Adidas Stan Smith sneaker, shown in a clear cylindrical tube on a green background, representing pressurized tennis ball tube packagingCampaign ad for Reebok Thermowarm, highlighting lightweight design, comfort, and temperature balance featuresCampaign shot for Reebok Thermowarm, featuring a woman running outdoors in a performance jacket and leggingsSet of four in-product empty-state illustrations for TwelveLabs, depicting video content as characters — winged play buttons in flight, a smiling browser window receiving likes, a magnifying glass searching a stack of confused video clips, and a data cube with play buttons orbiting it in a scanning patternMotion-study illustration for TwelveLabs, showing a gymnast's handspring sequence across a balance beamTorn-paper collage campaign art for the Adidas D Rose 9 launch, featuring Derrick Rose and archival basketball imageryProduct shot for the Adidas D Rose 9 basketball shoe, styled with torn-paper collage and archival photography referencing Derrick Rose's careerCampaign shot for Reebok Nano X, featuring athletes performing a medicine ball workout outdoorsLongest Year Ever' recap poster for Roundhouse agency, using bold typographic numbers and paper-cut illustration styleRetail window display for Adidas Basket Profi campaign, featuring a mannequin in a blue track jacket with sneakers mounted on suspended basketball hoopsGroup campaign shot for Reebok's City Series, featuring three women in activewear posed against a concrete wallProduct shot for an Adidas Originals colorblocked sneaker, styled against a bold striped backdropFlat-lay product shot for a Les Mills apparel collection, featuring a cropped sweatshirt, sports bra, leggings, headphones, and backpackGraphics pack campaign shot for Les Mills and Reebok featuring Nina Dobrev lifting weights in an outdoor group classCampaign ad for the Adidas Originals x Big Sean Pro Model II sneaker launch, featuring a black-and-white profile portrait of Big SeanProduct shot for the Adidas Neo ballet-style sneaker, shown in blue, silver, and pink on a wood deckIsometric illustration set for Polycam showing the app's interface across floor plans, 3D scans, and mobile capture screens
YouTube thumbnail for Polycam's '3D Scanning Without LiDAR' video, showing a hand holding a phone mid-scanScreenshot of the Polycam YouTube channel homepage, showing branded video thumbnails and channel layoutCampaign shot for Reebok's holiday collection, featuring a model in a green crop top and black leggings against a festive mylar balloon backdropFootwear retail display for the Adidas Stan Smith sneaker, shown in a clear cylindrical tube on a green background, representing pressurized tennis ball tube packagingCampaign ad for Reebok Thermowarm, highlighting lightweight design, comfort, and temperature balance featuresCampaign shot for Reebok Thermowarm, featuring a woman running outdoors in a performance jacket and leggingsSet of four in-product empty-state illustrations for TwelveLabs, depicting video content as characters — winged play buttons in flight, a smiling browser window receiving likes, a magnifying glass searching a stack of confused video clips, and a data cube with play buttons orbiting it in a scanning patternMotion-study illustration for TwelveLabs, showing a gymnast's handspring sequence across a balance beamTorn-paper collage campaign art for the Adidas D Rose 9 launch, featuring Derrick Rose and archival basketball imageryProduct shot for the Adidas D Rose 9 basketball shoe, styled with torn-paper collage and archival photography referencing Derrick Rose's careerCampaign shot for Reebok Nano X, featuring athletes performing a medicine ball workout outdoorsLongest Year Ever' recap poster for Roundhouse agency, using bold typographic numbers and paper-cut illustration styleRetail window display for Adidas Basket Profi campaign, featuring a mannequin in a blue track jacket with sneakers mounted on suspended basketball hoopsGroup campaign shot for Reebok's City Series, featuring three women in activewear posed against a concrete wallProduct shot for an Adidas Originals colorblocked sneaker, styled against a bold striped backdropFlat-lay product shot for a Les Mills apparel collection, featuring a cropped sweatshirt, sports bra, leggings, headphones, and backpackGraphics pack campaign shot for Les Mills and Reebok featuring Nina Dobrev lifting weights in an outdoor group classCampaign ad for the Adidas Originals x Big Sean Pro Model II sneaker launch, featuring a black-and-white profile portrait of Big SeanProduct shot for the Adidas Neo ballet-style sneaker, shown in blue, silver, and pink on a wood deckIsometric illustration set for Polycam showing the app's interface across floor plans, 3D scans, and mobile capture screens
Alice Baldwin — script A monogram

I've spent most of my 15+ year career agency-side, designing and art directing multi-channel campaigns for adidas and Reebok — work that required a finger on the pulse of culture and sport. From there I moved into visual design for tech startups, and brand support for product teams across media, creative tools, and AEC.

I bring strategic clarity and creative direction to teams who want work that's both culturally sharp and commercially effective.

Seeking full-time, freelance, and contract opportunities.

Last updated: August 2026

Case Studies

Brand
Content Strategy
Webflow
Visual Design
Polycam's Floor Plan Editor Launch

Product Landing Page

Generated $54K in incremental ARR within ~3 months of launch. Designed to convert business trials, capture SEO demand, and set the template for future Polycam product pages.
Brand
Art Direction
Design Systems
Identity
Polycam's Vision 25 Visual Identity System

Brand Identity System

Took over a brand redesign mid-project from an external agency, completing Polycam's Vision 25 multi-product launch on a condensed timeline.

More case studies coming soon

August 2026

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