I'm Alice –
a strategic visual designer and art director.

I love finding the reason a customer decides to buy and translating that to the work.

Creative strategy & briefs
Design systems
Product launch campaign design
Art direction and photo direction
Alice Baldwin — script A monogram

I've spent most of my 15+ year career agency-side, designing and art directing multi-channel campaigns for adidas and Reebok — work that required a finger on the pulse of culture and sport. From there I moved into visual design for tech startups, and brand support for product teams across media, creative tools, and AEC.

If you're looking for a creative leader who reads what's actually driving the customer to join your collaborative team, I could be your gal.

Seeking full-time, freelance, and contract opportunities.

Last updated: August 2026

Alice Baldwin — script A monogram

I love finding the reason a customer decides to buy and translating that to the work.

I've spent most of my 15+ year career agency-side, designing and art directing multi-channel campaigns for adidas and Reebok — work that required a finger on the pulse of culture and sport. From there I moved into visual design for tech startups, and brand support for product teams across media, creative tools, and AEC.

If you're looking for a creative leader who reads what's actually driving the customer to join your collaborative team, I could be your gal. Currently seeking full-time, freelance, and contract opportunities.

Last updated: August 2026

Case Studies

More case studies coming soon

August 2026