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I'm Alice –
a brand designer and creative leader.

I started in agency studios, pulling mood from art books and distressing type on photocopiers. I’ve worked on big ad pitches, hand-made PR kits and tinkered in the photo studio to craft story-led product images across sportswear, food & beverage, AEC and tech.

My work spans brand strategy, visual systems, product marketing and UI — built cross-functionally, aimed at outcomes.

Currently looking for contract, project, or full-time opportunities. Open to remote or in-person in the Portland metro area.

Let’s make something great.

June 2026

Alice Baldwin — script A monogram
Brand
Content Strategy
Webflow
Polycam's Floor Plan Editor Launch

Product Landing Page

Generated $54K in incremental ARR within ~3 months of launch. Designed to convert business trials, capture SEO demand, and set the template for future Polycam product pages.
Brand
Art Direction
Design Systems
Polycam's Vision 25 Visual Identity System

Brand Identity System

Took over a brand redesign mid-project from an external agency, completing Polycam's Vision 25 multi-product launch on a condensed timeline.

More case studies coming soon

July 2026

ALICELet's chat -> email meConnect on LinkedIn
©2026, Alice Baldwin