Let's ChatResume

I'm Alice – an Art Director who builds brand systems
and directs campaigns.

I love finding the reason a customer decides to buy and translating that to the work.

Design systems & brand identity
Campaign design & art direction
Photo & video direction
Creative strategy & briefs
Alice Baldwin — script A monogram

I've spent most of my 15+ year career agency-side, designing and art directing multi-channel campaigns for adidas and Reebok — work that required a finger on the pulse of culture and sport. From there I moved into visual design for tech startups, and brand support for product teams across media, creative tools, and AEC.

I bring strategic clarity and creative direction to teams who want work that's both culturally sharp and commercially effective.

Seeking full-time, freelance, and contract opportunities.

Last updated: August 2026

Case Studies

Brand
Content Strategy
Webflow
Visual Design
Polycam's Floor Plan Editor Launch

Product Landing Page

Generated $54K in incremental ARR within ~3 months of launch. Designed to convert business trials, capture SEO demand, and set the template for future Polycam product pages.
Brand
Art Direction
Design Systems
Identity
Polycam's Vision 25 Visual Identity System

Brand Identity System

Took over a brand redesign mid-project from an external agency, completing Polycam's Vision 25 multi-product launch on a condensed timeline.

More case studies coming soon

August 2026

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